Amazon Sales Strategy

How To Guides

How to Optimize Amazon Product Listings for Sales

Everything you need to know about the new Amazon algorithm to make sure your product listings are being seen by your best-fit customers.

How to Sell on Amazon without FBA

Fulfillment by Amazon (FBA) can be convenient, but high-growth sellers quickly find that selling without Amazon FBA is better for their business. 

How to Build a Distribution Network for Amazon

Expert tips for merchants looking to build their own Amazon fulfillment network to support growth on and off Amazon.

How to Sell More on Amazon in 2022

Learn the keys to growing your business and reaching more customers on the world’s largest marketplace this year and beyond.

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Amazon Fulfillment Strategy

Complete Guide to Amazon Fulfillment

Amazon fulfillment doesn’t have to be complicated. This guide contains everything you need to know about FBA, FBM, and SFP with tips for success on Amazon marketplace.

Amazon FBA vs FBM by Rick Smith of HyVIDA Hydrogen Water

FBA vs. FBM: Is the Prime Badging Holding You Back?

Ultimate Guide to Amazon Seller Fulfilled Prime (SFP)

Pros and Cons of Amazon Multichannel Fulfillment

Tips for Optimizing eCommerce Fulfillment

Amazon Seller Stories

How HyVIDA Grew eCommerce Sales by 3x by Dropping the Prime Badge

By switching from Amazon FBA to FBM through Ware2Go’s network, HyVIDA grew multi-channel sales and increased their Average Order Value (AOV) to triple ecommerce sales year over year.


The Results

200% increase in ecommerce sales

75% increase in Amazon sales

2 day shipping for all channels

How Cambridge Audio Grew DTC Sales by 58% Using Seller Fulfilled Prime

Cambridge Audio used Amazon Seller Fulfilled Prime (SFP) to drive more customers through the marketplace and direct sales channels. 


The Results:

  1. 100% coverage for 2-day shipping nationwide
  2. 58% Increase in DTC sales 
  3. Exceeded annual revenue goal by more than $2.5m 

Why Thrasio Partners with Ware2Go for Amazon Fulfillment

“The transition to the new Seller Fulfilled Prime has felt seamless. Ware2Go guided us on the best network configuration for our business and enabled us to stay compliant with Amazon’s new requirements from day one.”


Mounir Ouhadi | Chief Supply Chain Officer, Thrasio

More Amazon Seller Resources

The Amazon Effect: Consumer Shipping Expectations in 2022

Amazon Advertising Tips

The Ultimate Guide to Amazon Advertising

Everything You Need to Know About Amazon Brand Referral Bonus

Expert Tips for Amazon Sponsored Advertising

Schedule a Fulfillment Consultation

Let’s chat about your fulfillment strategy and how Ware2Go can help you simplify operations and grow your business


Frequently Asked Questions

To start selling on Amazon, you need to create an Amazon Seller account. At that point, you need to choose a fulfillment method and build out your product listings. You can learn more from Amazon’s Getting Started Guide for Sellers. 


If you want to be successful in the marketplace, there is additional prep work that you want to consider: off-Amazon marketing plan, on-Amazon marketing plan, website and brand strategy. 

The cost of selling on Amazon includes three types of seller fees, and additional costs depending on whether you use FBA or manage fulfillment through a third party logistics company. 


Amazon seller fees include: referral fees, minimum referral fees, and closing fees. These fees vary from 6%-45% depending on product category, size, weight and selling price.


If you sell ‘oversized products’ (larger than a shoe box), or use Amazon Multichannel Fulfillment (MCF) to fulfill orders through all channels, additional fees also apply.

To be successful on Amazon, you need to invest time and money into your brand, both on and off Amazon. To grow sales in the marketplace and get in front of more customers, you need to have a solid brand presence on your website, social media, paid search, etc.


You also want to make sure that you are consistently doing some kind of Amazon advertising, and making sure every product listing is complete with quality content and photos, and well optimized for SEO. If you do your own third party fulfillment, faster delivery speeds factor into Amazon’s algorithm as well. 

Amazon takes 2.9% for taxes from sellers who use its tax collection services. In other instances, Amazon states, “Sellers may have different sales tax collection obligations depending on the policies and operations of their business. As a result, it is possible that some items in your order may be taxed, while others may not be.”


You can learn more about Amazon sales tax regulations below: 
Tax on Items Sold by Amazon Sellers 

Marketplace Tax Collection Legislation

Tax Collection Services Terms

Technically speaking, you can sell just about anything on Amazon that doesn’t violate the marketplace’s restricted products list. However, Amazon has been increasing its quality filters for sellers and the products sold in the marketplace. To sell well on Amazon today, you should take time to research what is selling well on the platform and how your brand can enter the marketplace with an offering that generates buzz and sales.