Long-time Amazon seller Austin Bazaar felt FBA’s hidden fees and restrictive inventory requirements were hindering their growth. Learn how they decreased cost optimized their multi-channel fulfillment strategy with Ware2Go’s SFP solution.
Long-time Amazon seller Austin Bazaar felt FBA’s hidden fees and restrictive inventory requirements were hindering their growth. Learn how they decreased cost optimized their multi-channel fulfillment strategy with Ware2Go’s SFP solution.
Long-time Amazon seller and trusted music brand, Austin Bazaar, started to see the limitations of Fulfillment by Amazon (FBA) on their business. They found FBA had been a great way to launch their Amazon channel but didn’t enable them to scale as a mature, multi-channel business due to:
The primary benefit of FBA to Austin Bazaar was the Prime badge, which loyal Amazon shoppers have come to associate with free 2-day delivery. Austin Bazaar was unable to meet Prime’s stringent Prime delivery requirements from their single fulfillment center in Texas, but CEO and Founder, Suman Singh, knew that with the right partner, they could expand their 2-day delivery footprint in order to self-fulfill their Amazon orders and maintain Prime status through Seller Fulfilled Prime (SFP).
When Suman first met with Ware2Go, a UPS company, he saw that their extensive warehouse network would enable Austin Bazaar to distribute their inventory across the country in order to meet Prime 2-day delivery requirements via ground shipping to keep operating costs low.
Ware2Go’s 2-day ground delivery coverage paired with their extensive knowledge of SFP page view metrics, shipping templates, and their same-day fulfillment SLA made Ware2Go the ideal partner for Austin Bazaar to move away from FBA and gain more control over their business with SFP.
Austin Bazaar found that SFP was the most cost-effective option for their larger products on Amazon, while FBA remained more price competitive for small, lightweight products. They worked with the Amazon Fulfillment team at Ware2Go to implement a SKU-level strategy in order to realize the most cost savings across their entire product catalog.
“When the cost and complexity of FBA increased, we turned to Seller Fulfilled Prime—especially for our Oversized and Extra Large products. Doing SFP with the help of Ware2Go is how we made Amazon work for Austin Bazaar.”
-Suman Singh, CEO of Austin Bazaar
Additionally, by pulling much of their inventory out of FBA facilities, they were able to fulfill all of their sales channels from a single pool of inventory. This enabled them to fine-tune their sales strategy because they could allocate inventory to more profitable channels rather than being required to hold a certain amount of inventory for Amazon.
With Ware2Go’s nationwide fulfillment network and expertise in Seller Fulfilled Prime, Austin Bazaar successfully gained control over their inventory and optimized their multi-channel sales strategy. This partnership allowed them to reduce costs, streamline operations, and scale their business beyond FBA limitations. To learn more about how Ware2Go can optimize your Amazon fulfillment strategy, check out our end-to-end Amazon Fulfillment Solution here.