Peak is a great time of year to attract new customers. For many DTC brands, the success of peak season comes down to fulfilling and delivering those orders just in time.


Did you know that 68% of shoppers reported that delivery was the most important factor in their decision to make a purchase online?

Learn how your brand stacked up against your competitors this holiday season, plus key insights to drive more sales as you head into the new year.


Did your fulfillment partner deliver for your business this Peak season? With YOY growth, Ware2Go fulfilled and shipped 99% of Cyber Weekend orders on-time.

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Ware2Go merchants had 64% more orders during Cyber Week than the same week last year.

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Ware2Go merchants had 76% more orders during Cyber Week than an average week in 2023.

Make Ware2Go
Your Competitive Differentiator in 2024

Ware2Go, a UPS company, can connect any sales channel to our world-class warehousing and fulfillment solution to simplify your operations and meet consumer expectations for delivery speed and reliability.

Get time back to invest in your business by outsourcing to a trusted fulfillment provider that seamlessly integrates into your current tech stack.

Meet your customers’ expectations for fast delivery while preserving your bottom line with Ware2Go’s premiere warehouse locations with preferred UPS pickups.

Meet fulfillment requirements for top eCommerce marketplaces like Amazon, Walmart Marketplace, TikTok Shop, and more – all through a single network with simple technology integrations.

What Can The Right Partner
Do For You?

Fill out this form and one of our experts will be in touch to help you optimize your fulfillment strategy for Peak season and beyond.


Frequently Asked Questions

Peak shipping season is a result of the holiday shopping season. Peak season has always been a major seasonal sales driver for most merchants, but since the recent ecommerce boom, peak fulfillment and shipping have been a top concern for merchants looking to acquire new customers during the holiday season.
Peak shipping season begins at different times for all merchants, but according to Ware2Go’s merchant survey data, 30% of merchants began to see peak season sales as early as September this year. Peak shipping season ends after holiday returns have been made — typically by late January or early February. For ecommerce holiday sales, merchants should expect return rates of up to 40%.
To prepare for peak season, merchants should order inventory according to their demand forecasting models and supplier lead times, determine their marketing budget and build an advertising plan accordingly, and strategically position their inventory to achieve the best possible shipping speeds without sacrificing margins. (For more detailed tips, download our peak planning resource guide.)
Outsourcing peak shipping season to a 4PL or on-demand fulfillment partner is a great way to quickly scale up fulfillment operations to meet seasonal spikes in demand. In a 2020 survey, 44% of merchants indicated that outsourcing fulfillment simplified their operations. Additionally, outsourcing peak shipping can help SMB’s overcome the challenge of peak season carrier pickup caps.